Bupa

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CONTENT MARKETING CASE STUDY - How Bupa is turning itself into Australia's go-to destination for health-related information

Bupa is an international healthcare group that serves 32 million customers in 190 countries, and employs 84,000 people. In Australia, Bupa is best known for its health insurance business but it is also a leading private residential aged care provider with more than 70 care homes across the country,

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THUMBS UP: Bit of action on Australia's 'corporate' content marketing front

While I might get a little antsy at the lack of progress on the content marketing front from Australia's corporate sector - let's face it, it's severely lacking, and what is a fast-growing trend has been very slow to manifest itself at the big