Brand journalism - PR Warrior Blog

PR Warrior Blog

Brand journalism

A collection of 5 posts

The power of a dynamic branded digital newsroom

Maintaining a content-rich blog is one of the more powerful public relations tactics a business or organisation can implement. But maintaining a dynamic branded digital newsroom can be an equally smart move from a communications perspective. What is a digital newsroom? A digital newsroom — also known as an online newsroom

The power of owned media (and why you should be taking content-first communications seriously)

The ‘owned media’ opportunity is real, but are you truly taking advantage of it? The ubiquity of social and publishing technologies means that any business, government agency, nonprofit organisation or individual can in effect become their own media channel by producing meaningful content that resonates with a desired target audience

CONTENT MARKETING CASE STUDY - How Bupa is turning itself into Australia's go-to destination for health-related information

Bupa is an international healthcare group that serves 32 million customers in 190 countries, and employs 84,000 people. In Australia, Bupa is best known for its health insurance business but it is also a leading private residential aged care provider with more than 70 care homes across the country,

Brand journalism

Online corporate newsrooms are not up to scratch, according to journalists

Online corporate newsrooms - or online press offices or brand newsrooms as they're also known - provide companies and organisations with a terrific opportunity to publish easy-to-find, up-to-date information that will help journalists do their job more effectively and accurately (with the upshot hopefully being positive editorial exposure

Talking content marketing and brand journalism with Rakhal Ebeli, Newsmodo.com

Rakhal Ebeli is the founder and CEO of Newsmodo.com, an online service that helps publishers, agencies and brands connect with audiences through quality storytelling, crafted by experienced journalists from around the world. In this interview Rakhal chats about brand journalism and the role it plays in the broader realm