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If you haven't checked out LinkedIn in a while, I urge you to take a closer look. Years ago, LinkedIn used to be a pretty stiff and conservative network. I was going to write 'social' network, but it was anything but social. It seemed to me
Babbel
The ‘owned media’ opportunity is real, but are you truly taking advantage of it? The ubiquity of social and publishing technologies means that any business, government agency, nonprofit organisation or individual can in effect become their own media channel by producing meaningful content that resonates with a desired target audience
Uncategorized
It's great to blog, create podcasts and publish videos to YouTube. But don't forget the power of 'old school' physical (versus virtual) content, for example, branded informational events such as workshops, seminars and breakfast get-togethers or after-work meet-ups that feature an expert guest speaker.
Content marketing
For an organisation to effectively become its own media channel, it's important to (over time) start developing a culture of content internally. Creating content should not just be the responsibility of one team - everyone should have the chance to contribute ideas for stories that help build and
Uncategorized
One of the key tenets of content marketing is to put your audience first and create content that's of interest and relevance to them. This is well-established best practice that has been reinforced time and time again by genuine experts the world over. There is no shortage of
Uncategorized
When it comes to content marketing for PR, there’s a lot you can do. Hence the importance of having a strategy. But let’s put that aside for the moment. Let’s assume you’ve thought about your goals and your audience and the challenges, pain-points and informational gaps
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Once upon a time I had hair. Lots of it! But then ... not so much. It took a little while for me to get to the completely 'chrome dome' stage, although looking around, I daresay I bit the bullet way, way quicker than many guys out there! But
Uncategorized
Once upon a time I had hair. Lots of it! But then ... not so much. It took a little while for me to get to the completely 'chrome dome' stage, although looking around, I daresay I bit the bullet way, way quicker than many guys out there! But
Bamboo HR
The content you publish, distribute and amplify can have a huge impact on the degree of visibility your brand has in the marketplace or community in which you operate. But you need to be strategic about it. For inspiration, check out Lee Odden and the crew from Top Rank Marketing,
Content marketing
The ability today for companies and organisations of any size to publish their own content, in effect becoming their own media channels, is such a powerful proposition, it never ceases to blow me away. Unfortunately though, precious few marketers, PR pros and business owners are taking full advantage of the
Uncategorized
We live in exciting times! Every business today has the opportunity to become its own media channel, to leverage the power of their online publishing platforms to create and distribute meaningful content that provides value for their audience, and in turn helps build brand visibility, credibility, influence and trust. Best-selling
Uncategorized
We live in exciting times! Every business today has the opportunity to become its own media channel, to leverage the power of their online publishing platforms to create and distribute meaningful content that provides value for their audience, and in turn helps build brand visibility, credibility, influence and trust. Best-selling