EP 184 From brain to book in 90 days: cementing your authority - with book coach, Kath Walters
Trevor Young talks to business writing specialist and book coach Kath Walters about her 5 step,90 day process to get your ideas on the page and in the world.
Kath Walters is one of Australia's most experienced business writers and journalists.
Having built a career writing for publications like Australia's pre-eminent and influential magazine Business Review Weekly, Kath left traditional media eight years ago to head down the content marketing path.
She is the author of two books, and is a ‘book coach’ – helping her clients write a book ready for editing in just 90 days.
In this episode, Kath and I explore the steps of this journey.
The topics we touch on in this conversation include:
- Why writing a book is the big kahuna of content marketing
- The 5 steps of the brain to book process
- Getting started, and maintaining momentum
- Some great stories about what Kath's clients have been able to achieve and attract as a result of getting their ideas on the page and out into the world.
Whether you've just started thinking about writing a book to support your brand or you've been considering it for a while, listening to this episode could be just what you need to get cracking!
NOTE: The audio quality is a bit suss due to a poor internet connection, but definitely worth persevering if publishing a book is your thing!
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