168: Sharpening your message with ‘Velvet Machete’ Amber Hurdle
This week's guest on the podcast is AMBER HURDLE - marketing speaker and author of the book The Bombshell Business Woman. Amber sharpens personal brands using her ‘velvet machete’ strategy - cutting to the chase and wrapping their marketing message in a way that feels good to the intended audience.
She is the CEO of Amber Hurdle Consulting, a multi-award- winning talent optimization firm that pioneers using both science and marketing principles to strengthen customers’ brands from the inside out.
This chat with Trevor Young will walk you through:
- Amber's Velvet Machete brand strategy
- The importance of tailoring your message for each audience you're talking to
- Amber's journey from creating her 'Bombshell Business Bootcamp' to becoming a podcaster and author
- Adapting your business, messaging and content when the landscape changes unexpectedly
If you want to know a bit more about you, you can complete Amber's free Predictive Index assessment HERE
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