Share your knowledge, increase your impact and influence by writing and publishing your own business book.
Writing and publishing a book is a goal for many aspiring thought leaders, but it requires plenty of planning to ensure you get the most value from your efforts.
In this ‘from the vault’ episode, I chat with Jaqui Lane, who is a corporate storyteller, business historian, biographer and experienced book coach.
Jaqui runs the Book Adviser, an 8-step, 12 month program for planning, writing, publishing and selling your business book for non-executive directors, business owners and consultants.
Writing a business book involves a lot of research, interviewing and exploring, reading, taking notes, listening and asking questions.
Quite frankly, Jaqui says, there’s not a lot of writing that goes on in the initial stage of writing a business book. In particular, there are some key questions you need to ask before you start putting words on paper.
Jaqui and I also discuss about the importance of marketing your book, before and after it’s released.
Connect with Jaqui:
- There’s more to PR than getting your name in the press - January 7, 2021
- Influencer marketing versus influencer relations – which one is right for your brand? - October 7, 2020
- The one word I’ve never heard a content marketer use (and it’s an important one!) - September 30, 2020