Owned media
I was reminded recently of a couple of instances that underscored the importance of taking action when it comes to publishing original content as part of your PR and digital communications efforts. Both involved coaching clients of mine. Client #1, who had historically done very little on LinkedIn, was approached
Thought leadership
Often when we talk about content marketing, or what I like to call ‘content-led communications’, we look at creating content that addresses our audience’s fears, their challenges, their pain points, and their frequently asked questions. And that's all cool. It’s called utility content. It’s useful
Video content
Wanting to produce 'to-camera' videos for social media but aren't anything about it 'cos ... it's all too hard? Try this 👇 1. RIFF IT 2. REV IT 3. RECORD IT! Here's how it works: > Riff your thoughts/ideas (in linear fashion)
Case Study
What is it with CEOs and business leaders and their aversion to being out loud and proud on social media? I don't get it! I read two interesting stats in Forbes this week: * 82% of buyers are more willing to place trust in a company when the C-suite
Content marketing
Publishing original content online can be a great way to humanise your organisation, or in the case of individuals, making your personal brand feel more accessible to the public. This is a critical aspect of building trust and reputation in today’s digital-first world. Of the many publishing mediums available
Content marketing
In this second episode of the new season of The PR Warrior Show, I chat with Dial M for Media's Danny Matthews about live video streaming and digital news content. Live streaming still has a long way to go. It obviously scares a lot of brands and business
Video content
It's no secret video is changing the marketing ballgame. When anyone - businesses large and small, nonprofits or professional experts - can produce video online for free or very little money down, the opportunity to create impact using the medium is very real. But what does success look