The Chromologist

Content marketing

Taking a multidimensional approach to content marketing for PR

The ability today for companies and organisations of any size to publish their own content, in effect becoming their own media channels, is such a powerful proposition, it never ceases to blow me away. Unfortunately though, precious few marketers, PR pros and business owners are taking full advantage of the

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How Mark Masters harnesses the power of owned media to build a global personal brand

Author, speaker and content marketing agency owner - Mark Masters (pictured above, top right) - continues to carve out a global niche as a passionate advocate for building brands and businesses through the use of owned media. Mark, who runs The ID Group from the coastal town of Poole in