Marketing Homebrew podcast

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How Mark Masters harnesses the power of owned media to build a global personal brand

Author, speaker and content marketing agency owner - Mark Masters (pictured above, top right) - continues to carve out a global niche as a passionate advocate for building brands and businesses through the use of owned media. Mark, who runs The ID Group from the coastal town of Poole in

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The Content Revolution: Communicate what you stand for by telling a better story

Mark Masters helps people to own their media. Mark has been running the UK-based marketing and design agency The ID Group for eight years. In more recent times he has concluded, like many other forward-thinking marketers and business people, that old school marketing tactics don't work as effectively