Thought leadership
From PI to #SocialFirefighter: How Nicole Matejic is building a unique personal brand in a highly specialised emerging global niche
Nicole Matejic (aka the #SocialFirefighter) trained as a photojournalist, became a private investigator (which saw her "hanging out of trees' as a surveillance operative), worked for Australia's Customs and Border Protection Service and then in strategic communications for the Federal Government's Defence Department. What