Creator Economy
As the Creator Economy continues to heat up (Goldman Sachs predicts it could reach $480 billion by 2027), those who operate in the ‘Reputation Economy’ are probably wondering what all the fuss is about. Why should I, as a busy solopreneur or founder of a growing expertise-based business, get too
influencer marketing
Should businesses use influencer marketing, or influencer relations ... or both? And what's the difference anyway? I recently discussed this very topic with marketing thought leader, Anne Miles, for her relaunched YouTube show - Suits & Sneakers TV. We chatted about the differences between influencer marketing and influencer relations,
Uncategorized
For a number of reasons, influencer marketing has taken on bona fide buzz phrase status in recent years. This feels a bit weird to me because the whole notion of getting so-called influencers to help market your brand has been alive and well for, well, seemingly forever! Maybe it feels
Uncategorized
Influencer marketing continues to gather momentum as brands simultaneously try to (a) combat consumer apathy towards paid-for advertising, and (b) take advantage of the rise and rise of content-driven micro-influencers in the marketplace. While there are definite nuances within the influencer arena - I wrote about this recently (Influencer marketing