Expert Interview

Case Study

CASE STUDY: How B2B technical writer John Espirian built a personal brand that's known, liked, trusted, and talked about in a positive way in the marketplace

Learn how B2B technical writer and LinkedIn expert, John Espirian, built visibility, influence and trust for his personal brand.

Thought leadership

Becoming an influential 'go-to resource' in your chosen field

Ed Charles from digital marketing consultancy Tomato Media has carved out a reputation as an authority on the ins-and-outs of Melbourne's 'foodie' scene. A former journalist turned magazine publisher (and later food blogger), Ed has over the past 10 years used blogging, Twitter, Facebook plus a