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The Edelman Trust Barometer (Australia) 2016 was unveiled in Melbourne this morning. The research runs pretty deep and there's a lot of data to sift through, but I just wanted to take this opportunity to quickly highlight a few things that caught my eye today. The study, which
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I like to call blogging the ‘traditional’ social media. It’s been around since the early 2000s; back then it was clunky to use and attractive probably only to the technically-minded. For the rest of us, we probably didn’t have a clue that blogging was bubbling underneath the cyber-surface.
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The Edelman Trust Barometer is a worthwhile research report released annually. Simply, it 'takes the pulse of the people' in terms of whom we trust, and how much we trust them when it comes to business, government and the media. The global report is broken up into regions