Darren Rowse - PR Warrior Blog

PR Warrior Blog

Darren Rowse

A collection of 5 posts

The power of owned media (and why you should be taking content-first communications seriously)

The ‘owned media’ opportunity is real, but are you truly taking advantage of it? The ubiquity of social and publishing technologies means that any business, government agency, nonprofit organisation or individual can in effect become their own media channel by producing meaningful content that resonates with a desired target audience

Three big lessons I've learned from 10 years' blogging as PR Warrior

I recently notched up 10 years blogging under the PR Warrior handle. I like to joke that if every year in social and digital is like a 'dog year' (i.e. equivalent of 7 years), then I've been at this social media and content marketing caper

When it comes to reaching and engaging with consumers, are our expectations too high?

This question is for the PR and communications folks. The marketing people. The entrepreneurs and business owners. When it comes to reaching people with our message, are we still partying like it's 1999? Do we honestly think we can reach the same number of people we did two

Pro Vs Amateur: Who wins in the content creation stakes?

The Victorian chapter of the International Association of Business Communicators (IABC) recently held an interactive panel session around the theme Pro Vs Amateur: Who wins in the content creation stakes? I sat on the panel along with popular blogger Nicole Avery from Planning with Kids (pictured below), and digital consultant,