Credible Authority Method
As owners of expertise-based businesses, we operate daily in a noisy, digital-first world in which every second man, woman and their dog is staking their virtual claim online. Not only are we competing for people’s attention against a frenzied backdrop of content overload and never-ending social media feeds, we
Credible Authority Method
I recently had the privilege of appearing on Michelle J. Raymond's Good for Business Show. Michelle runs the Good Trading Co. and is passionate about helping entrepreneurs grow their business using LinkedIn, specifically through the use of LinkedIn Company Pages. As part of her mission, she hosts the
Thought leadership
Being seen as a credible expert or thought leader in today’s ‘reputation economy’ brings with it a raft of benefits and opportunities potentially closed off to those leaders and professionals who are hidden from view, the ‘best kept secret’ in their industry. People who understand this dynamic have hit
Uncategorized
There’s a whole lot more to building and leveraging a professional personal brand today than just having a solid profile on LinkedIn (as important as that is). But first … why do I call it professional personal brand? It’s my way of differentiating the way I approach personal branding