Credible Authority Method - PR Warrior Blog

PR Warrior Blog

Credible Authority Method

A collection of 4 posts

Credible Authority Method

How to build an authority brand that steers prospective clients away from the fakes and the hucksters

As owners of expertise-based businesses, we operate daily in a noisy, digital-first world in which every second man, woman and their dog is staking their virtual claim online. Not only are we competing for people’s attention against a frenzied backdrop of content overload and never-ending social media feeds, we

How to become a credible authority on LinkedIn

Credible Authority Method

How to become a credible authority on LinkedIn

I recently had the privilege of appearing on Michelle J. Raymond's Good for Business Show. Michelle runs the Good Trading Co. and is passionate about helping entrepreneurs grow their business using LinkedIn, specifically through the use of LinkedIn Company Pages. As part of her mission, she hosts the

Thought leadership

Why having the right mindset is the 'secret sauce' of successful personal branding

Being seen as a credible expert or thought leader in today’s ‘reputation economy’ brings with it a raft of benefits and opportunities potentially closed off to those leaders and professionals who are hidden from view, the ‘best kept secret’ in their industry. People who understand this dynamic have hit

Introducing 'The Credible Authority Method': Empower, Enhance, Extend & Extract

Introducing 'The Credible Authority Method': Empower, Enhance, Extend & Extract

There’s a whole lot more to building and leveraging a professional personal brand today than just having a solid profile on LinkedIn (as important as that is). But first … why do I call it professional personal brand? It’s my way of differentiating the way I approach personal branding