Community engagement - PR Warrior Blog

PR Warrior Blog

Community engagement

A collection of 6 posts

Community engagement

How to build a genuine brand community with Mark Masters

In this episode of the REPUTATION REVOLUTION podcast, I'm joined by a semi-regular guest of the show - Mark Masters, from You Are The Media (YATM) - to recap last weeks episode in which I spoke to leading marketing blogger, Mark Schaefer, about his new book, 'Belonging

The power of community with leading blogger & best-selling author, Mark Schaefer

Community engagement

The power of community with leading blogger & best-selling author, Mark Schaefer

Let's face it ... It's pretty damn tough running a business today, getting your name out there and connecting with clients and customers, and the people who influence them - especially if you lack a sizeable budget to do so. Traditional advertising is rarely effective these days

Reframing how we use social media: Presence + Value + Connection = Heat

Reframing how we use social media: Presence + Value + Connection = Heat

I often chuckle to myself when I see digital marketing ‘gurus’ diss (organic) social media because, they claim, you can’t make sales using the medium. And they’re right, sort of. You can’t. Not directly anyway. It’s not impossible, of course, but it is difficult. The exception

Keep it simple, keep it real

authentic communication

Keep it simple, keep it real

Today's marketing landscape is littered with overly-polished copy that comes from a place other than the heart. I'm not against sharp copywriting (on the contrary, I'm a huge advocate for brilliant writing) ... but like highly-produced video, it's not needed all the time.

Online engagement is terrific, but don't underestimate the value of lurkers

Online engagement is terrific, but don't underestimate the value of lurkers

A key metric used in today's world of social media and online communications is engagement. And for good reason. Engaging our key target audience communities - customers, constituents and stakeholders, influencers etc - is critical. It means that in a sea of noise, at least people are taking

Townhall: How to engage your audience one online micro-poll at a time

We know engaging with people online can be a challenge for businesses, nonprofits and government organisations. But equally, we also know it's vitally important. We know people have shrinking attention spans and that scrolling through their social feeds via mobile device is now commonplace. We know gaining insights