Community engagement
In this episode of the REPUTATION REVOLUTION podcast, I'm joined by a semi-regular guest of the show - Mark Masters, from You Are The Media (YATM) - to recap last weeks episode in which I spoke to leading marketing blogger, Mark Schaefer, about his new book, 'Belonging
Community engagement
Let's face it ... It's pretty damn tough running a business today, getting your name out there and connecting with clients and customers, and the people who influence them - especially if you lack a sizeable budget to do so. Traditional advertising is rarely effective these days
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I often chuckle to myself when I see digital marketing ‘gurus’ diss (organic) social media because, they claim, you can’t make sales using the medium. And they’re right, sort of. You can’t. Not directly anyway. It’s not impossible, of course, but it is difficult. The exception
authentic communication
Today's marketing landscape is littered with overly-polished copy that comes from a place other than the heart. I'm not against sharp copywriting (on the contrary, I'm a huge advocate for brilliant writing) ... but like highly-produced video, it's not needed all the time.
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A key metric used in today's world of social media and online communications is engagement. And for good reason. Engaging our key target audience communities - customers, constituents and stakeholders, influencers etc - is critical. It means that in a sea of noise, at least people are taking
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We know engaging with people online can be a challenge for businesses, nonprofits and government organisations. But equally, we also know it's vitally important. We know people have shrinking attention spans and that scrolling through their social feeds via mobile device is now commonplace. We know gaining insights