Commentary

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The power of micro social moments (and what brands can learn from NASA astronaut Scott Kelly)

Last night my wife Tracey was all over the Scott Kelly story - the American astronaut who has just touched down on earth after almost a year in space. Kelly's story really resonated with Trace, and she's not even into space travel! She knew a lot

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When it comes to reaching and engaging with consumers, are our expectations too high?

This question is for the PR and communications folks. The marketing people. The entrepreneurs and business owners. When it comes to reaching people with our message, are we still partying like it's 1999? Do we honestly think we can reach the same number of people we did two