Black Hops Brewing - PR Warrior Blog

PR Warrior Blog

Black Hops Brewing

A collection of 3 posts

Why behind-the-scenes content is important for your business: here are 6 examples of what this looks like

Why behind-the-scenes content is important for your business: here are 6 examples of what this looks like

Using content to take people behind the scenes of your business is always a good idea because it helps build engagement and trust with your customers, clients and stakeholders. Why? Because we like dealing with real people, not faceless businesses and organizations. We do business with people, not logos. Featuring

Understanding the broader ‘content universe’ (and how to make it work for your brand)

When it comes to content marketing for PR, there’s a lot you can do. Hence the importance of having a strategy. But let’s put that aside for the moment. Let’s assume you’ve thought about your goals and your audience and the challenges, pain-points and informational gaps

Black Hops Brewing

Think bigger! How to make the most of your content marketing 'universe'

When it comes to content marketing for PR, there's a lot you can do. Hence the importance of having a strategy. But let's put that aside for the moment. Let's assume you've thought about your goals and your audience and the challenges,