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Content marketing continues to grow like crazy, with one research report boldly predicting that by 2019 it will become a 300+ billion industry. A growing number of brands - ranging from small businesses through to large organisations - are successfully evolving into publishers; instead of body-slamming the public with paid-for
Thought leadership
Ann Handley is all about empowering people to become better writers in a marketing context. Ann (above) is the Chief Content Officer of the 40-person education and training business Marketing Profs and the co-author (along with CC Chapman) of Content Rules, one of the early 'bibles' of this
Thought leadership
Technology solutions business Kitedesk recently published an infographic that highlighted the Top 40 Social Selling Marketing Masters (see below). It's a great list, featuring a veritable who's who of the social media and content marketing world. What struck me when I first saw the infographic wasn&