Keep it simple, keep it real

Today's marketing landscape is littered with overly-polished copy that comes from a place other than the heart.

I'm not against sharp copywriting (on the contrary, I'm a huge advocate for brilliant writing) ... but like highly-produced video, it's not needed all the time.

Sometimes, simply writing from the heart (of the brand) works a treat and cuts through because ... well, it's refreshing.

Exhibit 1 your honour: This email I received yesterday from Aussie Broadband . Unlike 95% of brand emails, it got under my guard and I took notice (and of course, I'm now sharing you).

👉  Keep it simple.
👉  Keep it real.
👉  Know your brand (and what it is you stand for).
👉  Know your audience.
👉  Don't get too cute.

You'll do okay :)

Of course, it helps that Aussie Broadband is a pretty good business - its product is top-notch (I switched over to them because of the avalanche of recommendations from friends) - its customer service is A1 - and their approach to communications is authentic and down-to-earth (in keeping with their brand).

Onwards!

#FromTheHeart #communications #brands