188: How to build your personal brand using video storytelling with Jonathan Creek
For episode 188 of Reputation Revolution, Trevor Young speaks with viral video expert Jonathan Creek about how to build your personal brand and establish thought leadership using video storytelling.
Episode 188 of Reputation Revolution is all about video, video, video - with guest Jonathan Creek. Jonathan is an award winning investigative journalist turned viral video expert.
He is also the author of the recently released book Like, Comment, Share, Buy - The beginner's guide to marketing your business with video storytelling and founder of digital marketing agency Virable.
In this conversation, Jonathan and I explored:
- Long form or short form videos? (The answer might be different to what you think)
- The formula for creating shareable videos that people connect with
- The 'spread factor' - why videos go viral
- Jonathan's favourite storytelling framework
- Why corporate videos are boring (from someone who makes them!)
- Expert tips for creating video content that gets attention and creates connection.
This is a jam-packed conversation on how to use video more effectively to build your personal brand and develop a thought leadership position in the marketplace.
CONNECT WITH JONATHAN:
