Jay Baer - PR Warrior Blog

PR Warrior Blog

Jay Baer

A collection of 9 posts

Understanding the broader ‘content universe’ (and how to make it work for your brand)

When it comes to content marketing for PR, there’s a lot you can do. Hence the importance of having a strategy. But let’s put that aside for the moment. Let’s assume you’ve thought about your goals and your audience and the challenges, pain-points and informational gaps

Black Hops Brewing

Think bigger! How to make the most of your content marketing 'universe'

When it comes to content marketing for PR, there's a lot you can do. Hence the importance of having a strategy. But let's put that aside for the moment. Let's assume you've thought about your goals and your audience and the challenges,

Thought leadership

Content marketing: How much information should you give away for free?

Set your knowledge and ideas free! It's a powerful proposition that sits at the heart of content marketing but equally it can be somewhat tricky as well.I hear time and time again a key issue for many businesses thinking about embarking on a content marketing program is

The Story of Content: New documentary charts the rise and rise of content marketing

Content marketing continues to grow like crazy, with one research report boldly predicting that by 2019 it will become a 300+ billion industry. A growing number of brands - ranging from small businesses through to large organisations - are successfully evolving into publishers; instead of body-slamming the public with paid-for

Thought leadership

The power of writing with an 'undiluted voice' (interview with Ann Handley, author of Everybody Writes)

Ann Handley is all about empowering people to become better writers in a marketing context. Ann (above) is the Chief Content Officer of the 40-person education and training business Marketing Profs and the co-author (along with CC Chapman) of Content Rules, one of the early 'bibles' of this

Thought leadership

Valuable lessons from ten established thought leaders

To mark the 25th episode of the REPUTATION REVOLUTION podcast, I highlight 10 thought leaders from Australia, England and the US and discuss some of the lessons we can take away from each one. I list the lessons below or if you prefer you can listen to the audio recording

Thought leadership

Eight personal branding lessons from the 'Top 40 Social Selling Marketing Masters'

Technology solutions business Kitedesk recently published an infographic that highlighted the Top 40 Social Selling Marketing Masters (see below). It's a great list, featuring a veritable who's who of the social media and content marketing world. What struck me when I first saw the infographic wasn&

Thought leadership

Your most potent personal branding weapon

EPISODE 15 OF THE REPUTATION REVOLUTION PODCAST YOU are your most potent personal branding weapon. You hold the key to your personal branding efforts; you hold the key to your differentiation in the marketplace; you hold the key to whether people are attracted to you, your thoughts and ideas, how

Thought leadership

The main reason why you need to be on Twitter (and it's probably not what you think)

There is one very good reason you should be on Twitter, and it has nothing to do with sharing what you ate for lunch (as important as that might be for some people). And funnily enough, it hasn't got anything to do with building your network and connecting