Uncategorized Give your content the edge: Over-index on humanity! When it comes to creating content for your brand, one of my favourite tips I give over and over again is ... OVER-INDEX ON HUMANITY. This can manifest itself in numerous ways. For example: 1. Stories Tell genuine stories. It could be your story on how you've got to
Uncategorized 4 ways small business can out-gun big brands in the content marketing stakes Okay, so your business doesn't have deep pockets or the resources of a bigger brand, but that doesn't mean you can't tip the playing field to your advantage every now and then when it comes to social media and content marketing. The thing is,
Uncategorized Understanding the power of owned and earned media in an 'opt-in' world I don't know about you but these days I seem to be getting 'buffeted' from all angles by people trying to sell me stuff. And it's getting worse - the more communications channels that spring up, the louder the hype and the noisier everything
