David Meerman Scott - PR Warrior Blog

PR Warrior Blog

David Meerman Scott

A collection of 12 posts

These 10 PR and marketing books will get you revved up for a huge 2018

These 10 PR and marketing books will get you revved up for a huge 2018

I've read some terrific books this year, many of which skew towards PR, marketing and communications. Here are a few that got my attention. As an aside, most of these books are hard copy versions. I don't know about you, but while I still buy digital

How to build influence using content marketing for PR

The Cambridge dictionary defines 'influence' as the power to have an effect on people. Let's face it, we're all trying to influence an outcome of sorts. Businesses want to influence buyer behaviour either directly or indirectly, with the ultimate goal of selling more products

The pros and cons of 'gating' your premium signature content

We've all been there. We see an interesting looking ebook or whitepaper or webinar replay promoted through social media; it catches our eye, we click on the link and are immediately taken to a landing page where a request is made for your email details before you can

Brand journalism

Online corporate newsrooms are not up to scratch, according to journalists

Online corporate newsrooms - or online press offices or brand newsrooms as they're also known - provide companies and organisations with a terrific opportunity to publish easy-to-find, up-to-date information that will help journalists do their job more effectively and accurately (with the upshot hopefully being positive editorial exposure

Here are 6 important things to consider when planning your company blog

We recently published an article entitled: It’s what you DON’T do with your company blog that speaks volumes about your business. The upshot of that post was, if you neglect your company blog you will end up doing your brand more harm than good as it sends potentially

8 things I'd do if I was starting out in PR today

I can't think of a more exciting time to be starting out in the public relations industry than right now. Heaps of change thanks to the ever-evolving new communications landscape spells plenty of opportunity for today's young PR turks. But as is always the case, the

The Story of Content: New documentary charts the rise and rise of content marketing

Content marketing continues to grow like crazy, with one research report boldly predicting that by 2019 it will become a 300+ billion industry. A growing number of brands - ranging from small businesses through to large organisations - are successfully evolving into publishers; instead of body-slamming the public with paid-for

Professional speakers need more than just a media profile today

Since I joined the professional speaking circuit a few years back, I've been exposed to a broad variety of speakers who generate revenue from the stage; some do it as a full time gig, others - like me - speak on a part-time basis because we earn the

Three marketing books from 2014 that will help you smash it in 2015!

I read a stack of business books this year - some were released through traditional publishing houses while others were self-published for Kindle and usually focused tightly on a particular niche and thus tended to be shorter. But three stuck out in my mind that collectively covered social media and

Thought leadership

Valuable lessons from ten established thought leaders

To mark the 25th episode of the REPUTATION REVOLUTION podcast, I highlight 10 thought leaders from Australia, England and the US and discuss some of the lessons we can take away from each one. I list the lessons below or if you prefer you can listen to the audio recording

Thought leadership

Eight personal branding lessons from the 'Top 40 Social Selling Marketing Masters'

Technology solutions business Kitedesk recently published an infographic that highlighted the Top 40 Social Selling Marketing Masters (see below). It's a great list, featuring a veritable who's who of the social media and content marketing world. What struck me when I first saw the infographic wasn&

Best-selling author David Meerman Scott updates us on the new rules of marketing and PR

Despite the massive take-up of new media technologies over the past six to seven years, the basic strategies of marketing in an ever-evolving hyper-connected world have not changed. That's one of the big take-outs I got from this interview (below) I recorded with David Meerman Scott - author