Buffer - PR Warrior Blog

PR Warrior Blog

Buffer

A collection of 8 posts

Why behind-the-scenes content is important for your business: here are 6 examples of what this looks like

Why behind-the-scenes content is important for your business: here are 6 examples of what this looks like

Using content to take people behind the scenes of your business is always a good idea because it helps build engagement and trust with your customers, clients and stakeholders. Why? Because we like dealing with real people, not faceless businesses and organizations. We do business with people, not logos. Featuring

4 INSPIRING EXAMPLES: How to tell your brand story via an end-of-year report

Large companies with lots of shareholders tend to publish annual reports. Indeed, for publicly-listed companies, it's a legal requirement. These reports tend to be dense and hard to read. Granted, the financials obviously need to be presented in a certain way but, unfortunately, chances are the rest of

The audio revolution gathers steam as Anchor creates waves in the social marketplace

As social media becomes noisier, more one-way and as a consequence less social (thank you marketers), it's been refreshing to hang out on a new content platform that's inhabited by real people interested in having genuine conversations. Anchor is a social media app that was launched

4 ways small business can out-gun big brands in the content marketing stakes

Okay, so your business doesn't have deep pockets or the resources of a bigger brand, but that doesn't mean you can't tip the playing field to your advantage every now and then when it comes to social media and content marketing. The thing is,

BLOGGING BEST PRACTICE: Here are seven inspiring examples of business-to-business blogs from the smaller end of town

It's no secret that a useful, content-rich blog can be super-effective in building visibility and credibility (not to mention traffic, leads and sales) for a business, whether it's large, medium, small or micro. Consider these compelling statistics (sourced from HubSpot via Writtent.com): * Companies that blog

Understanding the power of owned and earned media in an 'opt-in' world

I don't know about you but these days I seem to be getting 'buffeted' from all angles by people trying to sell me stuff. And it's getting worse - the more communications channels that spring up, the louder the hype and the noisier everything

Why the future of marketing is heart first, calculator second

It's been some two and a half years since I publicly introduced my concept of The Connected Brand. Just to recap, my definition of a 'connected brand' is a person, company or organisation that: * connects with the people who matter the most to the success of

Thought leadership

How Jeff Bullas built a global personal brand through blogging and social media

Jeff Bullas is a blogger, author, strategist and speaker who helps companies and executives optimise their online presence with digital and social media marketing. Jeff's blog - JeffBullas.com - clocks up over four million page views a year; his Twitter following numbers over 276,000 and Forbes