If you haven't checked out LinkedIn in a while, I urge you to take a closer look. Years ago, LinkedIn used to be a pretty stiff and conservative network. I was going to write 'social' network, but it …
RESEARCH: What types of content are Australian marketers using?
Australian businesses and organisations use on average 5-6 different types of content for content marketing purposes, according to new research produced by the Content Marketing Institute, in …
Continue Reading about RESEARCH: What types of content are Australian marketers using? →
PERSONAL BRANDING: Why your online visibility matters
In a connected world where people do their homework before doing business with you, how do you stack up? Does your online presence do the 'professional you' justice? ‘Doing business with you’ could …
Continue Reading about PERSONAL BRANDING: Why your online visibility matters →
How to raise your professional profile without having a blog
I love the concept of a blog. The fact anyone today can establish their own digital soapbox using a domain name they own and then set about publishing stories and sharing insights and ideas with the …
Continue Reading about How to raise your professional profile without having a blog →
‘Minnow’ named as most influential Australian brand on LinkedIn, ahead of major blue chip companies
An Adelaide-based 'minnow' - Australian Institute of Business - has headed off a bevy of major blue chip companies to be named 2015’s most influential Australian brand on LinkedIn. LinkedIn today …
State of the (social) nation: Part 1 – Social media in Australia
Australian businesses are still 'dragging the chain' when it comes to social media. According to the just-released Sensis Social Media Report 2015, the uptake of social media by Australian businesses …
Continue Reading about State of the (social) nation: Part 1 – Social media in Australia →