G'day. My name is Trevor Young, also known as the PR Warrior.

I coach and mentor motivated individuals to help them develop their platform, grow their professional reputation and build their authority and thought leadership positioning in the marketplace or community in which they operate.

My mentoring clients tend to be business owners and professional people with expertise and knowledge to share, stories to tell and wisdom to impart; aspiring thought leaders in their particular profession or industry niche who are keen to harness the power of social media, content marketing and savvy PR strategies to increase their visibility, influence and the trust people have in their brand.

I am currently offering private one-on-one 'empower sessions' in 90-minute blocks, held via Skype. I record the session and upload to Dropbox so you can access our conversation later on.

Further details are below. If you have any questions, please do not hesitate to contact me via email - I look forward to hearing from you soon!


* Sessions = 90 minutes duration

* Cost = A$249 per session

* Sessions conducted via Skype


STEP 1 - If you would like to book a session, please email me at - put EMPOWER in the subject heading so it will get my attention :) - and let me know if there is a particular day (or days) that suit, and if need be, whether morning, afternoon or evening suits you best.

STEP 2 - I will email you back ​with some suggested times and details regarding payment (options are EFT or PayPal). Oh, and as a thank you I will send you a link to a webinar I ran recently on how to turbo-charge your personal brand in 2017.

STEP 3 - We decide on a time and date and make things happen!​


You're a savvy and passionate individual; a professional expert and/or business owner wanting to have an impact in the marketplace.

You embrace the idea of using social media and online publishing platforms to ‘put yourself out there’ and raise your profile and build your personal brand.  You have a willingness to grow your network and connect and collaborate with like-minded individuals. 

But you're busy. Very busy. You're doing a lot of things well but are overwhelmed with the social media and content side of things, and you're lacking strategic focus and direction when it comes to marketing 'Brand YOU'.  

You would like to have access to someone who operates day-to-day professionally in this  space, who has done it for themselves and has a demonstrable track record to show for it, and who can help guide you through the online social publishing maze.

Potentially, you need help developing a personal communications plan that's not only strategic but customised to you, including social channel selection, content planning and editorial development, plus tips to get 'earned' third party media coverage.

You're willing to do it by yourself, but you would value some guidance, a few tips and tricks, as well as access to someone to bounce ideas off and ask questions of.


As you've probably guessed, I am known as the PR Warrior.  I am a former journalist with 20+ years’ experience in professional PR consulting; today I help companies, organisations and individuals leverage social media and online publishing platforms to build public recognition for their business or personal brand.

My marketing blog PR Warrior, which I started in 2007, has been listed by both Smart Company and Search Engine Journal (SEJ) as one of Australia’s top business blogs. I also produce and host Reputation Revolution, a personal branding podcast for business professionals, and am author of the book, microDOMINATION: How to Leverage Social Media and Content Marketing to Build a Mini-Business Empire Around Your Personal Brand.

As a pioneer of Australia’s social media and content marketing scene, I was a founding member of Social Media Club Melbourne and a contributor to the world’s first accredited Diploma of Social Media Marketing, run by Social Media College. I am also an 'expert speaker' for Squared Online's Digital Marketing Leadership Course, developed in conjunction with Google.  In 2015 and 2016, Brand Quarterly included me on its annual ‘50 Marketing Thought Leaders Over 50’ list (very nice of them!); more recently, Sydney Morning Herald named me as one of eight ‘heroes of Australian content marketing’ (very nice of them too!).

I am a sought-after commentator on social media and content marketing, and has been interviewed by the likes of Channel 7, Sky News, The Age, ABC Radio, Smart Company and The Australian and West Australian newspapers.

If you'd like more background details, please shoot over to Thanks!