Companies that continue to hide their staff from the outside world – that spin the message and blur the lines of engagement with the public – face a far greater risk than simply being left behind in …
Tips for creating content that engages people (new research)
The more information-dense the online world becomes, the harder it is to cut through the noise and resonate with the right people - i.e. those that fit your designated target audience …
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The Story of Content: New documentary charts the rise and rise of content marketing
Content marketing continues to grow like crazy, with one research report boldly predicting that by 2019 it will become a 300+ billion industry. A growing number of brands - ranging from small …
What are your biggest PR and marketing challenges today?
If you own or run a business, or you work in a marketing or PR role as a consultant in an agency or as part of an in-house team, do you mind telling me (anonymously, of course) what you see as the …
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What is the difference between marketing and PR?
I'm often asked what is the difference (or perhaps more correctly, what are the differences) between marketing and public relations. While I can provide a pithy (but ultimately unsatisfying) answer, …
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What content marketers can learn from Bruce Springsteen
I attended one of Bruce Springsteen's Melbourne concerts last week. I'm a bit spoiled, it was the second time I'd seen him in under 12 months :) While I enjoyed the concert immensely and was with …
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