This time of year I usually pick three words to guide me for the ensuing 12 months. In 2015, however, I'm sticking with just the one word...it's ART. Not 'art' as in Picasso (although it would be …
How entrepreneur Valerie Khoo leverages the power of social media and content marketing to build her brand and her business
Valerie Khoo (pictured) is an author, speaker and multi-passionate entrepreneur with several growing businesses under her belt. She is a prolific content creator who has steadily built her public …
The importance of cultivating a ‘village of support’ for your personal brand
It’s one thing to have a network of professional contacts – friends, peers, and acquaintances that you can call upon for all manner of favours: such as making introductions on your behalf, tipping you …
What do you do? How a former academic turned ‘eclectic’ digital geek positions herself in the marketplace
Joanne Jacobs is a company director and a digital strategist. She's also a blogger, a trainer, a public speaker, a change manager, an operations and project manager; she does business development, and …
Is it best to brand your business as your personal name? (Interview on Digital Marketing Radio)
I was recently interviewed by David Bain for his UK-based Digital Marketing Radio podcast (you can listen via SoundCloud player below if you're looking for something to do other than grocery shopping …
We are now all ‘storytellers’. Or are we?
PHOTO CREDIT: Three Lens Kit Photography, Brisbane I had the pleasure last week of participating in a robust panel discussion in Queensland along with Tim Eldridge (business and brand development …
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