One of the key tenets of content marketing is to put your audience first and create content that's of interest and relevance to them. This is well-established best practice that has been reinforced …
Online engagement is terrific, but don’t under-estimate the value of lurkers
A key metric used in today's world of social media and online communications is engagement. And for good reason. Engaging our key target audience communities - customers, constituents and …
Three big lessons I’ve learned from 10 years’ blogging as PR Warrior
I recently notched up 10 years blogging under the PR Warrior handle. I like to joke that if every year in social and digital is like a 'dog year' (i.e. equivalent of 7 years), then I've been at this …
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How to build influence using content marketing for PR
The Cambridge dictionary defines 'influence' as the power to have an effect on people. Let's face it, we're all trying to influence an outcome of sorts. Businesses want to influence buyer behaviour …
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CONTENT MARKETING CASE STUDY – How Bupa is turning itself into Australia’s go-to destination for health-related information
Bupa is an international healthcare group that serves 32 million customers in 190 countries, and employs 84,000 people. In Australia, Bupa is best known for its health insurance business but it is …
How Mark Masters harnesses the power of owned media to build a global personal brand
Author, speaker and content marketing agency owner - Mark Masters (pictured above, top right) - continues to carve out a global niche as a passionate advocate for building brands and businesses …