On the frontline of the communications revolution
Content marketing for PR is about becoming your own media channel so you can communicate directly with your target audiences and in doing so, influence the outcome you’re after. This can work in a …
Continue Reading about What is content marketing for PR, and why does it matter? →
Today’s marketplace is crowded, noisy, interactive, multi-channel. Standing out and resonating with your story and your message has never been more challenging. But if you’re an aspiring thought …
Continue Reading about How to boost your professional profile using Medium →
One of the core planks of a content marketing for PR strategy is to understand the position you want your brand to occupy in the marketplace, relative to your goals and the competitive landscape. Key …
It's no secret video is changing the marketing ballgame. When anyone - businesses large and small, nonprofits or professional experts - can produce video online for free or very little money down, the …
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When planning your content marketing for PR program, try mixing up the types of content you produce. I explain more in this brief video. VIDEO TRANSCRIPT: In all likelihood, the content you create …
Continue Reading about The content factory that fuels your PR efforts →
This week Andrés López-Varela, Matt Allison and I hosted a live Google Hangout with guests Carolyn Hyams, Peter Gearin and Branka Injac Misic to discuss the state of content marketing in …
Continue Reading about Dissecting the state of content marketing in Australia →
