The ‘owned media’ opportunity is real, but are you truly taking advantage of it? The ubiquity of social and publishing technologies means that any business, government agency, nonprofit organisation …
CONTENT MARKETING CASE STUDY – How Bupa is turning itself into Australia’s go-to destination for health-related information
Bupa is an international healthcare group that serves 32 million customers in 190 countries, and employs 84,000 people. In Australia, Bupa is best known for its health insurance business but it is …
Online corporate newsrooms are not up to scratch, according to journalists
Online corporate newsrooms - or online press offices or brand newsrooms as they're also known - provide companies and organisations with a terrific opportunity to publish easy-to-find, up-to-date …
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Talking content marketing and brand journalism with Rakhal Ebeli, Newsmodo.com
Rakhal Ebeli is the founder and CEO of Newsmodo.com, an online service that helps publishers, agencies and brands connect with audiences through quality storytelling, crafted by experienced …