Trevor Young has built PR Warrior into one of the world’s foremost showcases of what can be achieved at the intersection of public relations and social media.” – SMART COMPANY
Trust takes a hammering in a turbulent year, but rebounds strongly in Australia
Global PR firm Edelman has released its new Edelman Trust Barometer research report, which measures the levels of trust people...
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The knock-on effect of a strong and trusted reputation
In order to thrive and prosper in today’s connection economy, companies, nonprofit organisations, government agencies and personal brand-based businesses need...
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There’s more to PR than getting your name in the press
What the heck is PR? I bet if you asked 20 people in the street what PR is, you’ll get...
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How to turn educational content into a marketing weapon
Many entrepreneurs are thriving in today’s socially-connected economy because they inherently understand how to use education to market their brand...
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Three BIG reasons your business should make rock stars of your internal experts
One key theme I’ve pushed for a while now is the importance of companies and organisations bringing their experts out from...
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Influencer marketing versus influencer relations – which one is right for your brand?
For a number of reasons, influencer marketing has taken on bona fide buzz phrase status in recent years. This feels a bit weird...
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