Trevor Young has built PR Warrior into one of the world’s foremost showcases of what can be achieved at the intersection of public relations and social media.” – SMART COMPANY
Influencer marketing versus influencer relations – which one is right for your brand?
For a number of reasons, influencer marketing has taken on bona fide buzz phrase status in recent years. This feels a bit weird...
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The one word I’ve never heard a content marketer use (and it’s an important one!)
Many in the content marketing fraternity are intently focused on creating content that gets found in search engines and leads prospective...
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Brand Vs Demand: Paving the way to a sale
There are so many things that marketers and business owners can do today to generate interest in the products and...
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3 ways brands can use journalists to smash their content out of the park
As content marketing heats up and brands jostle mercilessly for people’s attention along with media outlets and individual content creators,...
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A look under the hood of CSIRO’s content program
Content marketing strategist Andrés López-Varela recently wrote an article entitled ‘Content Crush: CSIRO uses storytelling to make the pandemic personal’...
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Keep it simple, keep it real
Today’s marketing landscape is littered with overly-polished copy that comes from a place other than the heart. I’m not against...
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