Australian recruitment company Firebrand Talent has built its brand and its business using a savvy combination of social media communications, content marketing and influencer relations.
In this episode, the Australian Digital Marketing Director for Firebrand Talent Carolyn Hyams takes us ‘behind the velvet rope’ of the company’s marketing strategy and breaks down in detail how the business approaches owned, earned and social media to strategically build brand visibility, influence and trust in the marketplace.
This interview will appeal to anyone in business who is keen to know more about how publishing content and using social media to build a ‘village of support’ for your brand can pay business dividends over the long term.
I’ve written a more in-depth article based on the chat I had with Carolyn. You can read it here.