Today’s complex hyper-connected marketplace requires a different approach to communications.
We call it Content-Driven Social PR *
* Content-Driven Social PR is a content-first approach to communications. It harnesses the power of owned, earned and social media to build brand visibility and reputation, by weaving together content marketing, social communications, and traditional media and influencer relations into the one powerful and consistent multi-channel package.
Content marketing sits at the heart of what we do at PR Warrior. Indeed, it forms the basis of why we started the business in the first place!
We assist our clients to develop and execute their content strategy; we help with editorial direction, content ideas and scheduling, and if required, production.
Savvy communications programs today are underpinned not just by content that resonates with key audience groups, but also ‘the human touch’ via social media.
We help our clients understand where social media fits into their communications mix, and how to use it strategically to connect more effectively with their customers and constituents.
Traditional Media &
Building visibility and awareness in the marketplace requires a decent dollop of ‘earned media’ – in other words, getting credible and influential third parties to tell your story on your behalf.
These third parties include traditional media outlets along with influencers such as bloggers and power tweeters, plus socially-active advocates of your brand.